nick foster
Victrix A Turtle Beach brand · Explore the parent brand system →

A new arena for competitive play.

The Neo-Imperium: Roman spectacle reimagined for a premium esports brand.

RoleArt Director & Lead CreativeDisciplineBrand world / Art direction
Victrix, the launch film: product in the Neo-Imperium arena

01 / The brief

Give Victrix a distinct visual world within the Turtle Beach family: premium, unmistakable and built around competitive gaming.

02 / The direction

I led the visual direction and concepted the Neo-Imperium using AI-assisted creative workflows. Roman coliseums became neon-lit, futuristic arenas, with a purple-and-obsidian palette and a character-led brand mythology.

Working with a 3D team, the concepts developed into environments and campaign imagery. The world connects product storytelling, graphic identity and naming, including ARENA and IMPERIUM.

Victrix, the Neo-Imperium, neon-lit cyberpunk Roman arena city
Victrix, arena environment backgrounds
Victrix, 'Victory Above Everything' brand lockup
Victrix, Pro KO product campaign creative
Victrix, fight stick and controller hardware
Victrix, logotype and clearspace system
Victrix, neon-purple color palette

Related / Turtle Beach

Explore the wider Turtle Beach brand ecosystem: the identity, color strategy and visual indicators that connect its product range.

View Turtle Beach →
Art direction and lead creative at Show-More, agency of record. Developed with a 3D team.