Turtle Beach is one of the leading names in gaming accessories. At Show-More, we worked with its creative team to give the brand a sharper, more connected identity, with Royal Purple uniting the world of PC and console gaming.
We worked with the Turtle Beach creative team on how to connect a broad product range around the existing logo. One decision was to give Turtle Beach a color it could use consistently across packaging, campaigns and retail, even as the platform cues changed.
The work needed to serve the buyer choosing a product, the marketing team building a campaign and the sales team presenting the range.
Our consultation considered how the existing logo could anchor a broader, consistent visual system across different formats.
Product naming, typography and backgrounds extend that identity beyond the logo into a shared visual language.
We recommended Royal Purple (#7538FF) because it gave Turtle Beach a distinct position alongside the signature colors of Corsair, Razer and Logitech G. Its saturated, electric tone felt at home alongside the bright accents and dark surfaces in gaming hardware. Repeating the same purple across products gave Turtle Beach a recognizable cue of its own.
Platform colors add another layer of information: green for Xbox, blue for PlayStation, red for Nintendo Switch and charcoal for multi-platform. Our packaging concepts explored how those signals could carry across packaging and assets.
We chose royal purple because saturated accents against dark surfaces already felt familiar in gaming and tech. Purple carried that same energy while giving Turtle Beach a color distinct from the peers shown here.
Colors used by selected peers
The opportunity
Turtle BeachRoyal Purple · #7538FFPurple connects product storytelling, environments and lifestyle imagery across Turtle Beach’s current campaigns.
Victrix has its own premium gaming identity and visual world. Its case study goes deeper into that work while keeping the connection to Turtle Beach clear.
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