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Selected identities / Voodoo Paw

Play with bite.

The brief
Extend the original Voodoo Paw crest into a distinctive esports identity.
My role
Identity and art direction for an independent design project.
Delivered
Competition-kit designs, a fan capsule and matchday campaign visuals.

Independent design project

Three teammates standing on a rooftop at dusk in matching black and bone jerseys with embroidered gold chest crests

Competition kit

The competition jersey pairs black mesh and bone shoulder panels with a gold embroidered paw on the left chest. The angles of the crest’s talons carry into the shoulder panels.

Close-up of the gold paw crest embroidered on black mesh with bone-colored jersey panels

Fan capsule

The same details carry into a heavyweight hoodie, structured cap, woven scarf and metal claw charm. Black fabric and gold detailing carry the team’s identity beyond the arena.

Gold paw crest on a black hoodie, cap and scarf alongside a metal claw charm

Matchday campaign

The paw’s tapered talons shape the diagonal cuts in the matchday graphic. Gold connects the headline to the embroidered crest on the jersey.

Match Day: Voodoo Paw vs Night Shift. Match 01, 18:00 PT. A player wearing the gold crest leans over a keyboard.
Identity and art direction: Nick Foster.