nick fostercontact
Selected identities / FEAM Air / AOG

An operational mark with presence.

The brief
Extend the AOG crew mark across equipment and clear operational communication.
My role
Identity and art direction for a self-initiated brand exploration.
Delivered
Equipment and crew visuals, plus dispatch and handover interface concepts.

Self-initiated brand exploration

FEAM Air / AOG original identity from Nick Foster’s logo portfolio

01 / The business question

How can a crew identity stay clear across hard-working equipment and everyday communication?

Use the original stencil-like AOG lettering as a strong identifier. A disciplined black, white and signal-yellow system separates identity from the information that needs to be read quickly.

FEAM Air / AOG brand exploration in an application environment

02 / The design principle

Give the mark space. Let labels, job references and task hierarchies do the detailed work without competing with the identity.

Original FEAM Air / AOG logoCREW OPERATIONS
DISPATCH STUDY

Ready for
the next task.

REFERENCEAOG — SAMPLEASSIGNMENTEquipment reviewSTAGEPlanningHANDOVERTeam briefing
ILLUSTRATIVE DISPATCH DATA
Original logo
CREW READINESS
ILLUSTRATIVE OPERATIONS DATA
AOG
STATION
APRON / 01JOB REFERENCE
DEMO — 042CREW
ASSIGNED

From dispatch
to handover.

01Brief received02Tools checked03Parts review04Team handover

Operations interface concept.

Identity and art direction: Nick Foster.