nick fostercontact
Selected identities / HAUS Brands

A clear voice. An unmistakable presence.

The brief
Give a brand-management agency a distinctive voice across the street, the screen and the pitch.
My role
Identity and art direction for a self-initiated brand exploration.
Delivered
Wordmark applications, street-poster imagery and editorial presentation studies.

Self-initiated brand exploration

HAUS Brands original identity from Nick Foster’s logo portfolio

01 / The business question

How can a brand management agency make its own identity feel considered without competing with its clients?

Use the original HAUS wordmark as an editorial signature. A bold public-facing campaign and a disciplined editorial system give the agency a distinct voice across the street, the screen and the pitch.

HAUS Brands brand exploration in an application environment

02 / The design principle

Keep typography and spacing disciplined. The wordmark signs the work; it does not need to dominate every surface.

Original HAUS Brands logoBRAND MANAGEMENT

A clear direction.
A coherent brand.

01 / POINT OF VIEW
HAUS / APPROACH

Make every
expression count.

Position.
Organize.
Express.

Original logoPOINT OF VIEW / 01

Different
by design.

POSITIONING →
IDENTITY →
EXPRESSION

A brand is a point of view,
made visible.

Identity and art direction: Nick Foster.