nick fostercontact
Selected identities / Pioneer NEX

A product family, clearly connected.

The brief
Connect the NEX product-family identity across showroom, interface and point-of-sale communication.
My role
Identity and art direction for a self-initiated brand exploration.
Delivered
Showroom imagery, in-car interface studies and point-of-sale concepts.

Self-initiated brand exploration

Pioneer NEX original identity from Nick Foster’s logo portfolio

01 / The business question

How can a product-line identity connect the screen, the package and the point of sale?

Build around the distinctive turquoise NEX mark. Consistent spacing, dark display surfaces and a clear information hierarchy make the different applications feel like one family.

Pioneer NEX brand exploration in an application environment

02 / The design principle

Use turquoise as an identifier rather than a decoration. Keep interface actions legible and packaging information separated into clear levels.

Original Pioneer NEX logoINTERFACE STUDY
Audio / Select a source
INTERFACE EXPLORATION
Original logoIN-CAR EXPERIENCE

Make the drive
your own.

LISTEN / NAVIGATE / CONNECT
NEXPOINT-OF-SALE EXPLORATION
Identity and art direction: Nick Foster.