The campaign work connects the airport to the character of Los Angeles: Hollywood, sunshine and a sense of possibility. Destination-led headlines and a bright palette carry that personality across print and digital placements.
Delta and JetBlue collaborations give each destination its own story. Photography and bold circular graphics frame the Delta work; playful illustration brings landmarks and travel moments into the JetBlue ads.
Route announcements bring the same visual language into practical communication. The destination, airline and launch date take priority, with the airport identity keeping the message connected across formats.
